What 4 Hot Franchise Trends Say About How We Live Now | Income Tips & Side Hustles
Here’s maybe the most frequent query in business: What do people need?
But there’s a greater, better, and meatier query to ask: Why do people need what they need?
If you may reply that, you already know what’s driving people’s spending — and you’ll perceive the place they could be spending next.
That’s what we at Entrepreneur endeavored to do, by taking a look at 4 of the hottest tendencies in franchising today. Over the past 12 months, there’s been a increase (or a persevering with increase) in franchises that concentrate on pets, junk elimination, private care, and Asian delicacies. So we wished to know: What’s driving that growth? Why are people spending more in these areas? What does that say about shoppers today and alternatives for franchisees tomorrow?
The solutions go far past basic wants. For instance: Yes, sure, people own a lot of pets, and their spending can maintain a lot of companies — nevertheless it’s also a query of why they’re spending the method they’re, and what business fashions are now most interesting. “I think the brands that are succeeding now aren’t trying to lock people in,” says Mark Van Wye, CEO of the dog-training model Zoom Room. He thinks shoppers are affected by subscription fatigue, so they’re more conscious of issues that create real and sustained pleasure. “It’s about making experiences so good that people are willing to opt in.”
Related: The Growth of These 4 Franchise Concepts Shows Where the Industry Is Going
Below, we glance intently at today’s trending classes to clarify what’s driving that growth, what’s motivating shoppers, and how entrepreneurs can put those insights to good use.
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Why Pet Franchises Are Booming
Our relationships with our pets are altering.
People have always beloved pets. But they actually love them now. According to the American Pet Products Association, pet house owners are projected to spend $157 billion in 2025 — up from about $152 billion last 12 months, and up from about $103 billion just 5 years in the past. Food and treats continue to be the greatest moneymakers, adopted by journeys to the veterinarian, however other providers such as grooming, training, and pet sitting are also raking in billions of {dollars} a 12 months mixed.
Why? The reply lies in shopper psychology. In a aggravating world, maybe pets offer a much-needed escape? But more importantly, shoppers now have an more and more private relationship with their pets.
“People look at their dogs like they are part of the family,” says Mark Siebert, CEO of iFranchise Group. Case in point, Siebert factors to the success of Resting Rainbow, a pet cremation franchise. “When I used to be a child, it was,
‘Call up the local garbage people and have them take your dog away.’ Resting Rainbow does memorials, and so they’ll cremate your canine and put him in an urn. They will do reminiscence packing containers of all the stuff you may have on your canine, like the collar, the favourite toy.”
Other franchises are serving to people nurture that animal-human bond. Zoom Room, which bought its start in 2007 and began franchising in 2009, now has virtually 70 franchised places with indoor dog-training gyms that concentrate on socialization, which is different from instructing canines obedience instructions such as “sit” or “stay.” Socialization is more about serving to a canine really feel snug everyday, so the canines’ lives and their house owners’ lives are calmer and happier.
“Most people don’t want a trained dog so much as a socialized dog, because it removes the anxiety of walking around the block and getting tense when another person approaches,” says Mark Van Wye, CEO of Zoom Room. “Once you realize you can’t achieve that by watching a YouTube video or having a trainer come to your house, you see why what we’re doing is working.”
This concentrate on practicality, and integrating pets into daily life, is a shift from some of the luxurious pet manufacturers that flourished in earlier a long time. “I remember during the recession in 2008 and 2009, people had whole businesses that made cookies for their dogs,” Van Wye says. “Or diamond collars. All of those businesses closed because no one can really afford or justify that. Twenty percent of our business, on average, is retail sales — but every product is solution-oriented. The toys solve a particular issue, such as your dog chewing up the house.”
As more and more people search out methods to spoil their fur infants, or just coexist in peace and concord, Siebert says the Pets class doesn’t show any indicators of weakening.
“There’s studies out there that 90% of pet owners will buy their dogs and cats Christmas presents,” Siebert says. “Think about it. The dogs and cats don’t know that it’s Christmas. They’re not waking up in the morning and running downstairs to unwrap their presents. But we’re treating them like part of the family. That trend has not slowed down one bit in my lifetime.”
Related: The 10 Hottest Trends in Franchising
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Why Asian Cuisine Is Booming
Diners have gotten more refined and curious.
Every 12 months, the National Restaurant Association shares the outcomes of its “What’s Hot” survey. In 2025, Southeast Asian meals had been forecast to be all the rage. Vietnamese and Filipino cuisines had been scoring big factors with shoppers, together with Korean and Indian (though those cuisines are technically East Asian and South Asian, respectively).
More acquainted Asian meals like Chinese, Japanese, and Thai are rising in the franchise industry as nicely, however less-established regional flavors are particularly sizzling.
“As the years have progressed, two important trends have occurred concurrently,” says Hudson Riehle, the National Restaurant Association’s senior vice president of research. “First, Asian cuisines and their supply chains have grown in diversity and availability. Second, diners and their global palates have become more sophisticated and knowledgeable. As a result, there is a much broader and receptive audience.”
Franchisors are taking be aware. “America has become more of a melting pot,” says Gregg Majewski, CEO and founder of Craveworthy Brands, which incorporates Dirty Dough cookies, Gregorys Coffee, and now, the Indian barbecue model Sigri. “We took authentic Indian food and made it the way it’s supposed to be. You walk into the restaurant and you smell the curry.”
Sigri, which opened in 2015, has two New Jersey places, and has offered 10 items since it began franchising in 2025. The concept is fast-casual Indian meals, the place meals are made recent and clients stroll down a line, selecting the elements they need to embrace of their meals. The fusion of authentic flavors with fashionable branding and presentation appears to be working. Another of Craveworthy’s profitable ideas is Genghis Grill, which serves build-your-own stir-fry bowls from dozens of recent elements. It has 34 franchised places with another 30 to 40 now offered.
“Both [Southeast Asian and Indian] are growing areas, without a doubt,” Majewski says. “Americans are never going to give up their burgers or chicken sandwiches, but they are looking for other avenues. We made a conscious decision to have brands in the ethnic category going forward.”
Siebert of iFranchise says he’s seeing related success with one of his purchasers, Curry Up Now, an Indian model that also provides catering in addition to meals vehicles. “Those guys are knocking it out of the park,” Siebert says. “I think that to some extent, it’s people liking the flavor, but it’s also a segment that has been underdeveloped from a franchise standpoint. If you think about it, what other Indian chains are out there now that are doing really well? There’s not that many.”
Korean manufacturers are also reporting positive factors. Bonchon, a global chief in Korean fried rooster, lately described “explosive growth” from 150 to 500 deliberate U.S. places.
Siebert says he’s seen this class’s manufacturers do nicely if they’ve perfected their choices in Korea and are now transplanting those dishes to the United States. “These guys have hundreds, maybe thousands of locations in Korea, and they’re coming to this market with a new take on chicken,” Siebert says. “It’s sort of what you think of as barbecue, but they put different sauces on it. The flavor profile of the wings and the chicken is very different from the traditional buffalo-style hot, hotter, or hottest. With the Korean ones, they’re more sweet-and-spicy.”
Related: We Crunched 5 Years of Franchise Industry Data. Here Are 4 Big Trends You Should Know About.
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Why Personal Care Is Booming
It’s on people’s minds, and good for the backside line.
The pandemic could have began in 2020, however its financial shifts are still being felt in 2025.
It affected how we expect about every kind of issues — particularly our psychological and bodily well-being. A Pew Research Center survey discovered that during the pandemic, about a quarter of Americans who responded said that holding healthy was more important, including placing more emphasis on a healthy lifestyle. The medical media company Healio reported that 80% of Americans supposed to be more aware about common self-care after the pandemic. And McKinsey reported that the pandemic led U.S. shoppers to attempt new manufacturers and channels to handle their care wants.
That shift is resulting in every kind of new private care ideas in the franchise industry, while current manufacturers are upping their game by including new “self-care” providers.
For instance, in 2024, the franchise Massage Heights announced its plan to rebrand as Heights Wellness Retreat. Massage will stay a cornerstone service, however the transformation will place the company to satisfy shoppers’ evolving calls for.
“Consumers are looking for a more complete and personalized approach to their wellness,” Massage Heights cofounder and CEO Shane Evans said. “Through our evolution to Heights Wellness Retreat, we are expanding our offerings, which will result in higher revenues and profit margins for our franchisees and the ability to reach a wider audience.”
The 111-location franchise model is implementing a number of touchless therapies — such as lymphatic drainage, meditation, crimson light therapy, and salt therapy — which, the company says “will offer consumers a new level of convenience to achieve holistic wellness.”
Siebert of iFranchise says this method not only faucets into what clients appear to need from their private care, however also provides income at the franchisee and franchisor ranges.
“It’s a differentiation thing,” he says. “Franchisors are seeing that the best way to increase their profitability is to increase the revenue at the franchisee level. You can do that by adding services to boost the revenue line, which boosts the royalty payment to the franchisor, and presumably the consumer also wins with the more well-rounded experience.”
Similarly, the Colorado-based Woodhouse Spa has seen important growth in the past 5 years. The model now has 93 places: 4 corporate-owned and the relaxation franchises. Michelle Ichazo-Vazquez, vice president of advertising and marketing, says, “The way people think about luxury, maybe they think it means diamond earrings or handbags. For us, luxury means the time to disconnect, time to step away, time for yourself and self-care.”
Woodhouse’s market positioning is fashionable, accessible luxurious. “We’re not priced like the Four Seasons — we’re a little under that — but it’s definitely a luxury spa,” Ichazo-Vazquez says.
Some of the newer Woodhouse places, she says, are including self-guided buyer experiences — sometimes called self-therapy — the place a buyer can entry sure providers without help from a devoted workers member, like a masseuse. These varieties of providers have gained reputation in the past 5 years. “We have some locations with a wellness wave bed, the infrared sauna, a dry-water jet massage, there’s light therapy, aromatherapy,” Ichazo-Vazquez says. “There’s a combination of things happening in the self-guided space.”
Woodhouse places also have a quiet room — basically an elevated ready room the place clients calm down before and after therapies. It’s a place to unplug from life’s overwhelming, moment-to-moment, smartphone-fueled calls for. The room is dark-lit with soothing smells, music in the background, comfortable couches, blankets, pure essence waters, and snacks. All of it’s supposed to provide clients a second of respite and pampering, even in the event that they’re just ready to get their nails achieved.
Ichazo-Vazquez says that at Woodhouse Spa, new choices are always in the context of the tried-and-true business mannequin. “It’s how you treat people from the moment they come in, and make their experience feel personalized,” she says. “Those are the things that make the value of the sanctuary significant.”
Related: This Multi-Unit, Multi-Brand Owner Reveals the Secrets to Growing Franchises Fast
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Why Junk Removal Is Booming
As e-commerce grows, so do our rubbish piles.
Junk elimination has been round for many years. One of the largest manufacturers in the space, 1-800-GOT-JUNK?, dates back to a single truck that began rolling in 1989. But now it has a lot of competitors. By our depend, there are at the least 13 more manufacturers, with names like Junk King and The Junkluggers. Premium Service Brands, which owns 9 manufacturers, even purchased the franchise Rubbish Works in 2020. “It appealed to us because it has two revenue streams,” says Premium founder and CEO Paul Flick: It rents dumpsters to companies, and hauls residential junk. So, what’s driving growth in junk elimination? Simple: It’s all the junk we’re shopping for.
There is a confluence of causes for this, says Flick. First, younger people are spending more on experiences — and less on high-quality, long-lasting merchandise.
“I remember my parents, living in their house, some of the furniture was passed down from their parents,” Flick says. “Right now, we live in a disposable world.” And with the rise of e-commerce, those disposable merchandise are cheaper and simpler than ever to amass.
Flick also factors to the sort of furnishings a lot of people are shopping for. Furniture Today describes millennials (born between 1981 and 1996) as the “Ikea generation,” prone to upgrade only as they bought married, purchased a first home, bought a promotion or had a child. About half the people in Gen Z (born between 1997 and 2012) want to rent flats, according to RealPage, which gives data analytics for the real-estate industry.
Those tendencies aren’t conducive to the sorts of pricier, better-quality furnishings you would possibly invest in if you happen to owned your home and deliberate to remain in the same place for many years. Instead, youthful shoppers are shopping for what they see as non permanent furnishings for his or her non permanent dwelling areas.
The demand for junk elimination is also pulling current franchise manufacturers like College Hunks into the space, Siebert of iFranchise says. “They were originally just doing moving, but they branched into junk, probably because moving tends to be more related to the housing market. It can go up and down, and they wanted to make sure they had more of a steady-state business opportunity.”
All of this junk is fairly horrible for the surroundings, so some franchises are capitalizing on clients’ need to get rid of their stuff in a more accountable method.
For occasion, The Junkluggers markets itself as eco-friendly junk elimination. Its junk haulers kind via the whole lot they acquire to separate out any gadgets that may be donated, recycled, or repurposed. Junk King does one thing related, saying it recycles 60% of what it takes in, on average.
“The evolution that we’re seeing is that a lot of the companies are focusing on being more green,” Siebert says. “They’re focusing on recycling, repurposing discarded materials or donations — some of the things that are larger trends of being eco-friendly.”
Related: How This First-Gen College Grad Went From Franchisee to Brand President: ‘I’ve Been in the Trenches’
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