New restaurant from Catch Hospitality Group set to carry ‘light and fire’ to SoHo

The latest restaurant from Catch Hospitality Group – recognized for The Corner Store in SoHo, beloved by Taylor Swift – will feature a seven-figure, huge customized grill that will serve up scorching dishes from the Levant.

Or’esh, which will likely be helmed by Michelin-starred chef Nadav Greenberg, opens next month in SoHo and can offer staples from nations like Israel, Morocco and Lebanon — such as grilled complete lobster, seared salmon sashimi and charred greens.

Greenberg, who made his identify at Eyal Shani’s Shmoné in the West Village, will oversee the live-fire cooking, which is able to go into most of the dishes.

Michelin-starred chef Nadav Greenberg, left and restaurateur Eugene Remm are partnering on Or’esh, which opens next month in SoHo and can offer staples from nations like Israel, Morocco and Lebanon. Catch Hospitality Group

The chef said he sketched the design of the grill, which received’t be seen to diners, with restaurateur Eugene Remm noting getting the proper approvals from the metropolis was a challenge.

“It was a huge challenge and a very long process, but the flavor is something you just can’t fake,” Remm told Side Dish. 

“What I learned from Nadav is that [live fire cooking] isn’t precise … It’s more of an art than a science, and that’s what makes it interesting and unique.”

Greenberg can’t wait to fireplace up the grill when Or’esh, which denotes light and fireplace in Hebrew, opens next month.

“I’ve never seen anything like it. It’s one of a kind,” he said. “This is literally a Ferrari. It can’t get better than this.”

Or’esh will likely be situated on Broadway close to Prince Street, paces away from The Corner Store. Instagram/@newopeningsnyc

Or’esh, situated on Broadway close to Prince Street, paces away from The Corner Store, will likely be the third restaurant from Catch in 17 months. After the success of The Corner Store – a type of love letter to New York, with distinctive takes on traditional local staples – and The Eighty Six, situated inside the historic Chumley’s/Frog Club spot as soon as frequented by Hemingway, expectations for the new spot are high.

Although Or’esh is still under building, the founders’ imaginative and prescient shines by means of. The partitions have been knocked down, and those that stay are coated in material to soak up sound, while the ceilings have been lowered, with frames and beams added, to create a more intimate space.

“The number-one thing that is important to me in a restaurant is the sound,” Remm said. “If you work hard but you bleed your ears out, it’s a horrible experience. We made an investment into soundproofing the space to make sure it wasn’t a cold, hollow space.” 

He also pointed out the restaurant’s “smaller spaces and beautiful banquettes — not tight tables focused on how many covers you can squeeze into a space.”

Taylor Swift leaving The Corner Store last 12 months. Felipe Ramales / SplashNews.com

Or’esh can have 75 seats plus a 15- to 30-seat personal eating room with a separate entrance.

And then there’s the magnificent grill.

“You can’t program it, because one moment the heat is here and the next it’s there. Cooking is the only art where you need to use all of the five senses,” Greenberg said. 

The customized build ensures distinctive flavors, he added. Remm put the price tag at seven figures, though he declined to share the precise price.

“Even if it is a simple Branzino, it will taste different – with a salt bake or some of the bones smoked for the sauce or smoking tomato and stracciatella with sage,” Greenberg said.

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