Kellogg says it’s eradicating synthetic dyes from cereals by the end of this 12 months

WK Kellogg said Thursday that it’ll take away synthetic colours from all its cereals by the end of this 12 months.

The change comes a 12 months ahead of schedule. Kellogg said last August that it could take away artificial dyes from its cereals by the end of 2027.

But the company said Thursday it has recognized fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colours.

Boxes of Kellogg’s Apple Jacks at a retailer in Boston, on Dec. 28, 2024. Boston Globe through Getty Images

The Battle Creek, Michigan-based company said it has also invested in gear that will permit it to transition to pure colours.

The company said it’s also eradicating BHT, an synthetic preservative, from the small quantity of cereals that still comprise it.

“More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,” Kellogg’s Chief Growth Officer Doug VanDeVelde said in a assertion.

WK Kellogg said Thursday that it’ll take away synthetic colours from all its cereals by the end of this 12 months.

The company said Thursday it has recognized fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colours. Getty Images

The change comes a 12 months ahead of schedule. Kellogg said last August that it could take away artificial dyes from its cereals by the end of 2027.

But the company said Thursday it has recognized fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colours.

The Battle Creek, Michigan-based company said it has also invested in gear that will permit it to transition to pure colours.

The company said it’s also eradicating BHT, an synthetic preservative, from the small quantity of cereals that still comprise it.

“More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned,” Kellogg’s Chief Growth Officer Doug VanDeVelde said in a assertion.

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