How He Created Clickeez Toys and Is on Track to Sell 100 Million | Income Tips & Side Hustles
Key Takeaways
Clickeez are toys that resemble mechanical pc keyboard keys and feature a satisfying “click” mechanism.
The model went from thought to market in about a yr — a lot sooner than the typical 18–21-month toy timeline.
The company has offered more than 10 million Clickeez since its launch in mid-2025, and it’s projected to promote over 100 million by the end of the yr.
A simple thought to show an grownup passion into a children’ toy has turn into one of the hottest toy launches of the past yr. It’s Clickeez, a sensory toy that seems like a mechanical keyboard key, seems like a fidget, and doubles as a collectible — and is instantly all over the place.
Clickeez, a model from toy and game maker Goliath, has already offered more than 10 million items since launching in mid-2025. The collectible toys look and sound like mechanical keyboard keycaps, that includes a satisfying “click” mechanism. They are stackable, so customers can join them to create customized, wearable keychains or place them on keyboard trays. Each key options a character face and comes with a keychain.
Clickeez. Credit: Goliath
Brian Weiss, president of Goliath North America and global head of toys, expects to promote more than 100 million Clickeez by the end of this yr. In a new interview with Entrepreneur, he describes the sales growth as “astronomical,” fueled by children, teenagers and “kidults” who wish to gather, customise and show off their keys.
Born into toys
Weiss didn’t stumble into toys; he grew up in the industry. His father was a producer’s consultant, a toy salesperson with a showroom in the previous New York toy building. Weiss spent his childhood wiping cabinets and setting up traces for different manufacturers, absorbing how to merchandise and price great toys.
He briefly left the industry for Wall Street, then realized he missed toys and got here back, ultimately working at Jakks Pacific and then working U.S. sales and global ecommerce at Moose Toys. Next, he joined Goliath to steer North America and build out a true toy business alongside its core in games.
“Every toy company wants to be a games company, and this was an opportunity for a games company to make a toy company,” he says, including that toys come naturally to him because, “If an item makes you smile and it makes you laugh, and then you have that visceral reaction that you love it, it’s good, and then you know you can sell it.”
Brian Weiss. Credit: Goliath
How Clickeez was born in just a yr
Clickeez began as an inner thought at Goliath after what Weiss calls “comp shopping” — what’s trending for older shoppers and figuring out how to translate that into one thing aspirational for teenagers. The team zeroed in on the booming world of keyboard customization and mechanical keys, particularly among designers and players of their own workplace, and requested how to mix that with the broader sensory and fidget developments.
“If we could take keyboard customization and sensory play and put it together, you have a fabulous collectible,” Weiss says.
From that insight, the company moved unusually fast, launching Clickeez in July 2025 after a yr of product development. “It was quick,” Weiss says. “The typical timeline in toys is probably 18 to 21 months.”
Clickeez. Credit: Goliath
A seven-figure guess that paid off
Behind the simple plastic keys is a sizable investment. Clickeez required vital tooling, repeated testing to “get the clicks right,” client research and considerate collector guides, all designed to “really deliver that happiness” to the end consumer, Weiss says. He characterizes the upfront value as “definitely a seven-figure investment…multiple millions” before a single key hit cabinets.
The company noticed demand virtually instantly. Clickeez debuted with a two-pack launch partnership at Five Below, plus a strong push on Amazon to seize online discovery via TikTok videos, Reddit threads and other social platforms. “We did do a little bit of digital [advertising] to get it going, to build the awareness,” Weiss says. “And then quite frankly, it sort of took on a life of its own…as soon as people have been buying it, they’re spreading it.”
Clickeez shortly leapt from a U.S. experiment to a global collectible. After launch, Goliath secured broad distribution in Europe, profitable Collectible of the Year in France and including major retailers like Smyths in the U.Okay. “The only thing limiting what we’re selling is getting it on shelf,” Weiss says.
Clickeez. Credit: Goliath
Mistakes and classes discovered
One lesson Weiss discovered while building Clickeez is to trust data. Goliath partnered with an exterior analytics firm, benchmarked the typical ramp of a strong collectible and ordered aggressively to build enough stock to maintain momentum. “If we didn’t take in enough inventory, we wouldn’t have been able to get to that momentum and build that mass,” he says.
He is equally candid about missteps. One of the model’s best-performing gadgets is a $30 keyboard that acts as a storage case and play platform for the keys — a comparatively high price point in the collectible world. Goliath omitted that item from the smaller “Season 2” spring assortment, only to appreciate it had left money and engagement on the desk.
“The keyboard sold so well in fall that it would’ve been great to have a keyboard for Season 2,” Weiss says. “The learning is: Don’t be fearful of price points in spring if it’s right for the brand.”
Fighting copycats and building a 360 model
Imitators have predictably appeared as Clickeez has taken off. Weiss doesn’t decrease the issue however leans on model strength and roadmap. “Everybody wants to do what everybody’s doing, but the consumer knows who is the legit OG. We are the OG; we created this; we’re doing this,” he says. In his view, knockoffs miss the particulars and client research.
Looking two to 3 years out, Weiss envisions Clickeez as a “360 brand,” spanning t‑shirts, backpacks, bedding, telephone instances, water bottles and more, while persevering with to grow as a global retail operation.
For founders watching from the sidelines, Weiss’s most concrete advice mirrors how he has led Clickeez from thought to phenomenon: “Believe in yourself,” he says. “Do your research, do the work, come prepared. When someone says no, explain why. Let me learn. I want to know why.”
Key Takeaways
Clickeez are toys that resemble mechanical pc keyboard keys and feature a satisfying “click” mechanism.
The model went from thought to market in about a yr — a lot sooner than the typical 18–21-month toy timeline.
The company has offered more than 10 million Clickeez since its launch in mid-2025, and it’s projected to promote over 100 million by the end of the yr.
A simple thought to show an grownup passion into a children’ toy has turn into one of the hottest toy launches of the past yr. It’s Clickeez, a sensory toy that seems like a mechanical keyboard key, seems like a fidget, and doubles as a collectible — and is instantly all over the place.
Clickeez, a model from toy and game maker Goliath, has already offered more than 10 million items since launching in mid-2025. The collectible toys look and sound like mechanical keyboard keycaps, that includes a satisfying “click” mechanism. They are stackable, so customers can join them to create customized, wearable keychains or place them on keyboard trays. Each key options a character face and comes with a keychain.
Clickeez. Credit: Goliath
Brian Weiss, president of Goliath North America and global head of toys, expects to promote more than 100 million Clickeez by the end of this yr. In a new interview with Entrepreneur, he describes the sales growth as “astronomical,” fueled by children, teenagers and “kidults” who wish to gather, customise and show off their keys.
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