FTC probing Instacart’s AI pricing tool after being caught charging prospects different costs: report

The Federal Trade Commission is probing Instacart, two sources accustomed to the matter told Reuters, as the retail platform faces criticism over its artificial intelligence-driven pricing tool.

The company has despatched the company a civil investigative demand, the sources said. The FTC is looking for data about Instacart’s Eversight pricing tool, one of the sources said.

Instacart’s Eversight pricing tool permits retailers on Instacart to experiment with different costs utilizing AI. AP

The software, which permits retailers on Instacart to experiment with different costs utilizing AI, drew criticism after a latest research confirmed different buyers obtained different costs for the same groceries on Instacart.

“The Federal Trade Commission has a longstanding policy of not commenting on any potential or ongoing investigations. But, like so many Americans, we are disturbed by what we have read in the press about Instacart’s alleged pricing practices,” the FTC said in a assertion.

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