CNN bets on wager platform Kalshi, placing exclusive partnership to inject odds making into coverage

CNN has struck a first-of-its-kind partnership with Kalshi that will inject real-time prediction market chances into the network’s coverage across TV, digital and streaming — a transfer that stands to rewire how one of the nation’s largest newsrooms interprets the future.
Kalshi, which payments itself as “the world’s largest global prediction market company,” told news site Axios that the settlement marks its first major news partnership.
The company is searching for to change into the “most authoritative source of information about the real-time probabilities of major cultural and political future events,” according to CEO and co-founder Tarek Mansour.
CNN has struck a first-of-its-kind partnership with Kalshi that will inject real-time prediction market chances into the network’s coverage. Getty Images
Mansour told Axios that newsrooms historically targeted on explaining what has already occurred or what’s taking place in the current.
With Kalshi’s data flowing into CNN by an interface that updates robotically, he told Axios that journalists will have the ability to help audiences “interpret what may happen more accurately in the future.”
CNN will show the data by a real-time ticker on air and permit anchors and correspondents to reference Kalshi chances across its platforms when discussing political, cultural, news and climate forecasts, according to Axios.
Harry Enten, CNN’s chief data analyst, will lead the rollout, tapping into Kalshi’s figures during on-air studies for each linear TV and the network’s streaming subscription service, Axios reported.
Other CNN journalists will use the data for analysis and fact-checking in digital and social coverage.
Unlike other media–prediction market collaborations, CNN won’t pay to license Kalshi’s data, Mansour said. The deal is exclusive, which means CNN won’t combine data from competing prediction platforms.
Kalshi, which payments itself as “the world’s largest global prediction market company,” told the news web site Axios that the settlement marks its first major news partnership. SOPA Images/LightRocket through Getty Images
Sam Felix, CNN’s senior vice president of strategic partnerships and business development, told Axios that the network is “renowned for accurate, fact-based journalism and analysis that helps audiences understand what’s happening.”
She added that by partnering with Kalshi, CNN journalists will gain “a fresh, data-based angle from which to explore and better understand the world around us.”
The settlement follows a wave of prediction-market integrations across the media industry.
Yahoo Finance last month debuted a partnership with Polymarket. Sports Illustrated and Time each launched data offers with Galactic earlier this yr.
For Kalshi, the CNN tie-up lands during a period of speedy expansion. The company disclosed Tuesday that it raised $1 billion at an $11 billion valuation — its third capital raise this yr.
Mansour said Kalshi is focusing on further newsroom collaborations as it really works to cement its standing as the “most accurate and trusted predictions market in the world.”
“Prediction markets cut through the noise, because people are trading on what they think will happen, not what they want to have happen,” Kalshi spokesperson Elisabeth Diana told The Post. “It’s a very accurate indicator of what’s happening in the world. Data-driven, transparent insights serve as a powerful complement to reporting.”
Last yr, it made headlines for permitting people to bet on the outcome of the US presidential election. It drew online criticism for permitting wagers on the fate of Luigi Mangione, the alleged killer of United HealthCare CEO Brian Thompson, before regulators moved to close those bets down.
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