Apple’s $230 iPhone Pocket ‘sock’ mocked by clients
Apple can put a sock in it, clients say.
The tech big unveiled its latest accent this week — an iPhone holder made of a simple piece of ribbed materials bearing a putting resemblance to a sock and promoting for up to $230 that drew shock and guffaws online.
“$230 for a cut up sock,” one person wrote on X. “Apple people will pay anything for anything as long as it’s Apple.”
Apple unveiled the iPhone Pocket this week. Apple
The iPhone Pocket is a collaboration with Japanese clothier Issey Miyake, who was “inspired by the concept of ‘a piece of cloth,’” Apple said Tuesday.
The design, which mimics a cross-body strap, was “born from the idea of creating an additional pocket,” the company said.
It is accessible in vibrant colours like lemon yellow, purple and pink, and may match any iPhone.
A short strap design that retails for $149.95 and a long strap at $229.95 might be obtainable Friday in choose shops – including Apple’s Soho, Manhattan, location – and online across the US, UK, China, South Korea, Singapore, Japan, Italy and France.
Apple clients have been fast to mock the new special-edition release online – with some evaluating it to the infamous yellow V-sling “mankini” Sacha Baron Cohen wore in the first “Borat” film.
Others famous that the dear iPhone Pocket resembles Apple’s discontinued iPod Socks – a set of cotton knit socks that launched in 2004 to guard iPods from harm while touring.
“2025 – an Apple iPhone sock for $230,” one person wrote on X. “2004 – Steve Jobs announced Apple iPod socks, 6 for $29.”
Another person lamented: “You can buy an [A]ndroid phone for the price of an iPhone sock.”
Budget fashions like the Samsung Galaxy A16, for instance, promote far below $230 at retailers like Best Buy, Target and Walmart.
Another person joked that people may purchase a gymnasium sock, instead, for just 15 cents, while a different commentator called the release “peak brand delusion.”
Tech analyst MG Siegler wrote in his newsletter on Wednesday that the iPhone Pocket is “an insanely expensive sock.”
The sock-like design, which mimics a cross-body strap, was “born from the idea of creating an additional pocket.” Apple
The iPhone Pocket is accessible in vibrant colours like lemon yellow, purple and pink, and may match any iPhone. Apple
But he famous that Miyake was one of Steve Jobs’ favourite designers.
“I think the most important/interesting aspect of this product is actually the continuing trend of turning the iPhone into a wearable,” Siegler said.
“What started with arm bands for runners back in the day is now more of a daily wearable strap for many people, it seems.”
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