Victoria’s Secret stock soars after runway ‘angels’ lend divine sales enhance

Victoria’s Secret introduced horny back – and it’s paying off.

The iconic Fashion Show on Oct. 15 turbo charged its sales this fall with the company reveling in the “halo” impact of the tremendous mannequin catwalk, chief govt Hillary Super said on an earnings call Friday.

“This year’s fashion show was a defining moment in how we have evolved into the new era of sexy,” she said. “The show serves as a powerful acquisition engine.”

Hillary Super was tapped as CEO of Victoria’s Secret in September 2024. Getty Images

She said buyers are paying full price for bras and panties. AFP through Getty Images

The company noticed its shares soar by more than 15% late Friday morning after it raised its full-year steerage for 2025 and turned in its highest quarterly sales growth in more than 4 years – up 9.2% to $1.5 billion for the quarter ended Nov. 1.

Despite mixed reviews about the controversial show – which was canceled in 2019 amid scandals including its ties to late perv financier Jeffrey Epstein and introduced back last 12 months for the first time – clients voted in favor of the model with their wallets.

Some objects bought out after the show wrapped, Super said, and the momentum carried into November and December.

What’s more, buyers are paying full price for Victoria’s Secret’s bras and panties – a reversal from the retailer’s promotion-heavy strategy for years, when clients shopped the model for reductions.

The 2025 Victoria’s Secret Fashion Show boosted the company’s sales this fall, the company’s CEO said in an earnings call. WireImage

“We have noticed that customers are coming in with their phones and saying, ‘I need this,’ and that’s the goal instead of the price point,” Super said.

The company is also seeing “a slight uptick in higher-income customers,” she added.

Even price will increase attributable to tariffs should not slowing down site visitors to its shops, retail guide Gabriella Santaniello told The Post.

In October, Victoria’s Secret elevated its bra costs by $5 to $10, according to Santaniello, who tracks retail costs across the nation.

Super, who was tapped a 12 months in the past to reverse the company’s declining sales, launched the “Very Sexy” campaign this summer time, which incorporates garter belts, thigh-high stockings, sheer physique fits and lacy corset tops. 

The company is leaning into advertising that’s more centered on sexiness this 12 months. Jimin Kim/SOPA Images/Shutterstock

In an interview with The Wall Street Journal in September, she said the model is “very unapologetically sexy.”

In its earlier effort to not offend anybody, “the brand got a bit watered down,” Super said. “Decisions were made out of fear.”

The company also acquired a enhance from sales of its teen model, Pink, which took middle stage during the trend show. Sales of Pink intimates returned to growth for the “first time in years,” the company said on the earnings call. 

Reviews for the 2024 installment of the show had been also blended, with some critics saying the retailer changed too little after the #MeToo backlash against it. 

The company raised its full 12 months forecast for the 12 months, fueled partly by the trend show. FilmMagic

This 12 months, the show added athletes including gymnast Suni Lee and WNBA participant Angel Reese and more fuller- and plus-size fashions including Ashley Graham, who made her debut in 2024.

The show had many “diverse ages and body types” Super boasted on the call.

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